NUA, United Kingdom
2018
Branding and packaging for a product based off a feeling or emotion. = Angry Hangry protein balls.
The brief was to create packaging based off a word. Choosing Hangry as this would go into food packaging since. This would in turn solve the word - making it into satisfied/happy.
Hangry definition:
adjective, informal
bad-tempered or irritable as a result of hunger.
Deliverables
— Brand identity
— Packaging
— Website
Concept
Using some dried out markers and a smidge of hunger induced anger on some paper, created the artwork for the brand and packaging.
Packaging
Using the labels as the main differentiator by implementing the colour of the main flavour or ingredient.
Website
