Easee, Stavanger
2021-23

A collection of work from my 2,5 years at Easee. Upholding and expanding upon the identity of a young and fast growing company.

My role:
As a graphic designer at Easee, my main role was being responsible for illustrations and other branding or marketing collateral, internally and externally. Given the company’s fast growth and it being in its early stages - this allowed me to take part in a lot of different projects and tasks outside of my main role.

  • Easee:
    A Norwegian EV charger company founded in 2018. Now expanded across Europe. Their vision is to shape the future of electricity and company culture.

Dream team:
Art direction / Leads: Diana Dagestad and Steffen Mølgaard
Graphic design team: Katherine Friedrich, Anastasia Romanova, Cathrine Garnes, Dorottya Kocsis & Camilla A. Fosnes.
Cordinator: Emma L. Tesdal
Motion team: Steinar Nedrebø and Leif E. Eide

Product illustrations & diagrams for manuals

Equalizer Kit UK

For complex technical installations, we created an illustration style to ensure simplicity and consistency with the overall brand. These were applied to the product manuals/guides and educational presentations for partners/electricians.

  • Equalizer Kit UK
    Graphic design and illustration: Camilla Wettre

    Equalizer Amp manual
    Graphic design: Diana Dagestad
    Illustration: Camilla Wettre

Equalizer Amp manual

An extensive library was made to include Easee products and external products (kits) used in the diagrams.

Diagram style library w. examples

Conceptual illustrations

Solar Charging bi-fold

Conceptual illustrations allowed for a more playful approach, while still keeping with the continuous line concept derived from the Easee icons. These were applied to marketing collateral like brochures, presentations and animations.

  • Solar Charging bi-fold
    Graphic design and illustration: Camilla Wettre

    Easee pay diagram
    Graphic design and illustration: Camilla Wettre

Easee Pay diagram

In motion:
Project Smart safety

Impact report 2022

Easee’s first impact report. The Report serves as their channel for disclosing its sustainability practices.

  • Art direction: Diana Dagestad
    Coordination: Emma Tesdal
    Designers: Katherine Friedrich, Dorottya Kocsis & Camilla Wettre
    Illustrations: Camilla Wettre
    Web design: Cathrine Garnes

This document encapsulates everything from defining roles and responsibilities to tracking the progress of individuals within the company as they uphold their commitments.

For more in-depth information about the assessments, collaborations and strategies, please visit the webpage.

As this is a one-off (yearly) publication we went a little outside of the “branding box”. Introducing an extended colour pallette and a more textured and loose illustration style.

Marketing collateral

We created an extensive collection of ready to use brochures, flyers and other printed material. Making it possible for the marketing team to customize for each use-case.

  • Art direction: Diana Dagestad / Steffen Steffen Mølgaard

    Global product brochure

    Designers: Katherine Friedrich & Camilla Wettre


    Flyer templates
    Designers: Camilla Wettre


    Roll-up templates
    Designers: Dorottya Kocsis and Camilla Wettre

Flyer templates

The templates eased the workflow between design and the marketing team.

Global product brochure

Roll-up templates

Honorable mentions

Miscellaneous big and small projects

  • Project Lead: Steffen Mølgaard
    Designers: Katherine Friedrich and Camilla Wettre
    Collaboration and supplier: Glomma Papp

Easee awards 2021
Employee awards design and artwork

Vision roadmap video
Isometric illustrations

Icons
Exapanding the continous line icon database

E-mail illustrations
Product order e-mail isometric illustrations

Pride T-shirts
Merchandise artwork

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Team branding
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Smart safety